Baby Blue Is a Winter Colour, Actually

There are two types of people in the world: those who abide by seasonal dressing rules and those who choose to be free. At this time of year, baby blue is the perfect colour for the latter camp.

Sure, it may not be as safe as the universally flattering black. It’s not as overtly romantic or festive as red. It’s certainly not as trendy as Pantone’s “mocha mousse” colour of the year (which is basically zhuzhed-up brown, but I digress). Baby blue, however, is the ideal winter colour, and I’m here to tell you why.

When days get shorter, temps drop lower and going outside feels like a losing game, baby blue is a source of sartorial hope. Its light, airy quality feels easily approachable and comforting, while its child-like pastel finish gives it a playful, experimental edge.

It’s not hard to see why navy is the most palatable hue of the season. To its credit, its subdued tone taps into our desire to mellow out, hibernate and retreat from reality. But baby blue encourages us to find cheer in the frigid times of year. (Rhyme intended.) It urges us to hold onto our joie de vivre, even when we’re trudging through grey slush. While colour analysts will tell you baby blue is a summer shade, those who dress with their gut know it thrives against the backdrop of all-things icy, rainy and snowy. Recent designer collections appear to agree.

The Fall 2024 runways were unexpectedly rich with the soft shade. At David Koma and Bottega Veneta (above), models were swathed in icy outerwear. Chloé offered its frothy boho looks in blue, while Prada paired baby hues with darker tones to strike a contemporary contrast. Gucci offered boxy coats (below) while Blumarine introduced icy one-pieces.

If the thought of bundling yourself in periwinkle pieces during dark days elicits seasonal confusion, know that styling it doesn’t have to be so obvious. The smallest pops of pale blue can make the biggest outfit difference. Tie a scarf around your waist for an unconventional torso accessory. Swap your sheer stockings for opaque pastel tights and feel the thrill of going against hosiery norms. Or delve into different sides of the shade by sporting a blue bag paired with a tonal frock. At its best, baby blue can break up the monotony of dim dressing and add a dose of character.

It may not have the cultural cachet of Brat chartreuse or Barbie pink, but its sartorial subtlety makes it perfect in this age of over-saturated hues. Baby blue unlocks a world of whimsy that’s often shelved away as we fuss about things like age-appropriate outfits and accepted seasonal palettes. Why does winter have to be so dark and dreary? With baby blue as your go-to colour, it shan’t.

The best baby blue pieces to shop now

Camper Casi Myra shoes

With a supple leather fabrication, a rounded square toe and intricate stitching, these comfortable baby blue flats are chic, cozy and selling quick. They’re a go-to everyday piece, but if you’re looking for a dressier option, consider these heeled pumps by Sézane.

&Or Collective shirt and skirt

A comfortable figure-hugging set, this baby blue two-piece is made with an innovative zero-waste method called technical knitting. The skirt is embellished with ribbed detailing while the cropped tee is designed with drop shoulders for a laid-back appeal.

Poppy Barley leather gloves

One of FASHION‘s top picks for leather gloves, these dusty blue hand-warmers are the ideal accessory du jour. The smooth leather look adds a touch of polish, while the blue hue adds a playful appeal.

Hollister Comfy Cloud zip-up

Don’t underestimate the power of a cable-knit sweater. Complete with a double-sided zip and intricate stitch patterns, this ultra-soft design is comfortable and easy to style.

JW Pei Carly saddle bag

Made of vegan leather with a half-moon shape and detachable strap, this going-out bag is a low-stakes option for adding a pop of blue to your wardrobe this winter.

Sdys Darian pants

With the laid-back appeal of boxer shorts, these airy pull-on pants are WFH flowy yet minimalist-level chic. Embellished with subtle white stripes, they’re a great base for a blue monochromatic ensemble or a loungewear look that still feels pulled-together.

Amazon baby blue tights

The easiest hack to festive dressing? A pair of baby blue tights. These high-quality opaque tights will bring visual intrigue to any outfit, whether they are breaking up an all-black ensemble or adding some lightness to an oversized blazer look.

Reformation Georgia knit top

A perfect pick for a going-out top, this sheer lace-like number by Reformation is made of deadstock fabric and ideal for an evening outing. Pair it with a black mini-skirt, sheer tights and knee-high boots for a winterized look.