The 15 Very Best 2024 Amazon Prime Day Fashion Deals

As professional shoppers, nothing excites us more than a really good deal. And now that Amazon Prime Day 2024 is here, it’s time to bask in the glory of getting wardrobe must-haves for a bargain. From sunglasses and jewellery to on-the-go travel essentials and oh-so-comfortable intimates, this year’s offerings do not disappoint.

When is Amazon Prime Day 2024?

Officially underway, Amazon Prime Day 2024 runs from Tuesday, July 16 to Wednesday, July 17. The two-day event offers major deals across categories like home, technology, beauty and  — our personal favourite  — fashion.

To get in on the A+ savings, you’ll need to be a Prime member. (You can get a complimentary 30-day free trial here. After that, a Canadian Prime membership costs $9.99 plus tax per month and comes with year-round shopping perks.) Now, onto the fun part: the best fashion deals.

Our favourite Amazon Prime Day fashion buys

Adidas Originals women’s Retropy E5 shoes

Nothing like a classic tie-up sneaker to give your everyday wardrobe a boost. This two-toned chunky Adidas shoe comes in a playful turquoise shade with crisp white piping throughout.

Pair them with a pair of Bermuda shorts for an elevated utilitarian finish or style with a maxi skirt for a “wrong shoe theory” serve. With a 61 per cent discount, now’s the time to act on these stylish sneakers.

Levis’ Womens 311 Shaping Capri Jeans

In case you missed it, capri pants are having a moment right now. This iteration by Levi’s give the retro appeal of pedal pushers with the timelessness of classic true blues.

Sitting comfortably at the waist, they have a shaping design that hugs curves through the hip and thigh. Another selling point? They’re now 29 per cent off.

SwissGear Sion carry-on luggage

Heading off on a quick summer voyage? Have a weekend trip planned for when the weather starts to cool? You’ll want this lightweight hard case carry-on, which is currently 45 per cent off.

Featuring four spinner wheels, a weatherproof shell and packing cubes, it’s a compact, organizer-friendly suitcase that’s sure to help you cut down on travel stress. Plus, its champagne finish makes navigating a crowded airport feel a little more luxe.

Citizen Eco-Drive Axiom stainless steel watch

Dainty meets durable with Citizen’s stainless steel timepiece. With a braided-style band and a sleek black dial, this watch epitomizes everyday luxury. And if you’re looking for a special occasions accessory, the subtle crystal details give it a refined, easy-to-dress-up quality.

Now on sale for 43 per cent off, this watch is a pick that stands the test of time.

Ray-Ban women’s sunglasses

Coloured frames are an easy way to upgrade your eyewear game from sun-protective must-have to accessorizing excellence. With their translucent ocean blue frames, Ray-Ban’s polarized sunglasses offer a subtle style pop that would pair perfectly with a crisp white linen ensemble. These designer sunnies are currently 20 per cent off.

Fossil silver-tone earrings

Nothing like a silver accessory to elevate an outfit. These lightweight Fossil earrings are sleek, statement-making and undeniably unique. A fresh take on the classic bevel, their satisfyingly asymmetrical shape gives them an understated sophistication.

Right now, these summery earrings are going for 20 per cent off.

New Balance DynaSoft V2 cross trainer

Entering your marathon era? Running club-curious? Just looking for the right shoes to jumpstart your jogging journey? New Balance’s high-performance cross-trainers have got you covered.

With a durable rubber outsole, a sleek silhouette, and a chunky base, these runners guarantee long-term comfort for all your summer workout needs. Plus, they’re on sale for 20 per cent off.

Adorence leggings for women

Made of polyester and spandex, these leggings are ultra-soft and perfectly stretchy. Offering comfort, breathability and durability, they have a high-rise fit that hugs your body’s natural frame and accentuates an hourglass shape.

The best part? With built-in side pockets, they’re perfect for storing your phone and keys during long walks. Right now, these olive-coloured leggings are 51 per cent off.

Kamik women’s Chelsea Boots Rain Boot

Who says rain boots have to be boring? Gear up for the season of wet weather with a pair of chic Chelsea boots by Canadian brand Kamik.

Vegan-friendly, waterproof and complete with a moulded footbed, they promise comfort and style. Pictured here in a deep green, they’re also available in a playful yellow and a dark burgundy. Hurry — these boots are now 40 per cent off.

Jack & Jones men’s crew neck t-shirt

Currently discounted to 49 per cent off, Jack & Jones’s crew neck T-shirt is a cool street style essential. Made with 100 per cent cotton and adorned with minimal branding, its casual fit is perfect for everyday outings. Though its marked as menswear, this top is a great gender-neutral pick for oversized styling.

Elescat summer dress

The classic throw-on T-shirt dress is the ultimate summer wardrobe hack. With the comfort of a baggy tee but the chicness of a minimalist frock, this one-and-done garment can be easily dressed up or down.

Made of a cotton-polyester blend and available in 22 colours and patterns, it’s a lightweight must-have for days when you don’t want to think too hard about getting dressed. Did we mention it’s 52 per cent off — and it has pockets?

Hanes women’s jersey short

Take it from fashion front rows, longer shorts are very much in vogue. Bermuda-length cut-offs have been everywhere this season, and this comfy cotton iteration is perfect for loungewear take on the trend. Featuring a wide ribbed waistband and roomy side pockets, this practical pick is currently 20 per cent off.

Bulova classic quartz women’s watch

In the timepiece space, Bulova continues to be a go-to retailer for its high standards of quality and sophisticated style. Take this two-tone watch, which is both modern and timeless.

Encased in stainless steel, its white dial is polished, while its fold-over closure is practical and comfortable. Currently at 44 per cent off, this watch is not one to miss.

The Drop Ana slip dress

In search of the perfect low-effort going out dress? The Drop’s lingerie-inspired slip has got you covered. Its silky lightweight feel is made for warm summer nights, while its subtle side slits make for ideal wearability. Pictured here in chartreuse, the pick available in 29 colours and patterns. It’s also currently 25 per cent off.

Wonderbra Modern full coverage bra

Sure, it may not be the most glamorous style pick, but this deal is too good to pass up. Being sold at a 20 per cent discount, this fan-favourite bra is wireless, comfortable and environmentally-friendly.

Made of recycled nylon and spandex, it’s the perfect balance of stretchy and soft for minimizing uncomfortable outings in peak summer heat. Plus, it’s available in a wide range of sizes.