Selena Gomez Is So Pretty In Her New PUMA Campaign
“I feel confident. I feel empowered. I feel in control. I am brave."
PUMA’s latest campaign starring Selena Gomez is now out and features the star in various stretches for its ballet-inspired collection “En Pointe.” This is Gomez’s second campaign since being named a brand ambassador in 2017.
Inspired by ballerinas. Worn by Selena. Our En Pointe Collection was made for your every movement. @selenagomez #DoYou pic.twitter.com/dqsQMtl6Cq
— PUMA (@PUMA) January 18, 2018
The collection was built for confident women and inspired by dancers from the New York City ballet which is why it “includes all the elements that the dancers needed for powerful movement and flexibility,” read a PUMA press release.
If you’re a Gomez fan you’ll know she’s been dogged by intrigue since reconnecting with on-again-off-again boyfriend Justin Bieber, after parting with The Weeknd (a fellow Puma ambassador). But she looked beautiful and relaxed in the short video which used her song “Wolves,” with Marshmello as a score. And, well we wondered if she was addressing some of that controversy in the official press release
“I feel confident. I feel empowered. I feel in control. I am brave,” said Gomez in the statement. “Yes, I might not be perfect, but I’m always ME. No masks, no filters.”
True to it’s ballet roots, Puma’s En Pointe includes lightweight pieces in millennial pink (and black) with satin detailing.
Check it out.
Courtesy of PUMA
Courtesy of PUMA
Courtesy of PUMA
Courtesy of PUMA
![](http://www.facebook.com/sharer.php?u=https://fashionmagazine.com/style/selena-gomez-pretty-new-puma-campaign/&title=Selena Gomez Is So Pretty In Her New PUMA Campaign&picture=https://fashionmagazine.com/wp-content/uploads/2018/01/editpenthouse-800x533.jpg&description=PUMA's latest campaign starring Selena Gomez is now out and features the star in various stretches for its ballet-inspired collection "En Pointe." This is Gomez's second campaign since being named a brand ambassador in 2017.
https://twitter.com/PUMA/status/954007697166340098
The collection was built for confident women and inspired by dancers from the New York City ballet which is why it "includes all the elements that the dancers needed for powerful movement and flexibility," read a PUMA press release.
[caption id="attachment_329546" align="alignnone" width="280"] Photo courtesy of Puma[/caption]
If you're a Gomez fan you'll know she's been dogged by intrigue since reconnecting with on-again-off-again boyfriend Justin Bieber, after parting with The Weeknd (a fellow Puma ambassador). But she looked beautiful and relaxed in the short video which used her song "Wolves," with Marshmello as a score. And, well we wondered if she was addressing some of that controversy in the official press release
“I feel confident. I feel empowered. I feel in control. I am brave,” said Gomez in the statement. “Yes, I might not be perfect, but I’m always ME. No masks, no filters.”
True to it's ballet roots, Puma's En Pointe includes lightweight pieces in millennial pink (and black) with satin detailing.
Check it out.
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