Florals for all: Sarah Stevenson’s Target collection revealed!

See the complete Sarah Stevenson for Target collection »

Move over Peter Pilotto, there’s a new Target collabo in town. Almost a year after designer Sarah Stevenson nabbed top honours at Toronto Fashion Incubator’s annual New Labels competition; images of her upcoming collection for Target Canada have been released! Launched last night at a fashion show in Toronto, the 15-piece collection rings true to the designer’s signatures, but re-imagined for the budget conscious at only $25-$60 a pop. The 15-piece collection features laser cut, layered and multi-hued floral prints on dresses, trousers, blouses and a statement blazer.

“I really had the Target guest in mind and I worked really loosely with the Target design team to really understand who that guest is and what they’re looking for,” Stevenson said. “I still wanted it to have my aesthetic and all the elements that are signature to my high-end line but making it wearable for the urban Canadian woman. I thought a lot about transitional pieces, that can be taken from winter into spring.” Given how hot florals continue to be on both spring and fall runways, it’s pretty safe to say these pieces will be wardrobe essentials for seasons to come.