Ariana Grande Sports Grey Hair in Reebok’s Latest Campaign
Reebok’s latest campaign, #BeMoreHuman, is full of our biggest girl crushes.
Starring Ariana Grande, with a surprising grey-tinged ‘do, Gal Gadot, Danai Gurira, and Gigi Hadid, #BeMoreHuman encourages celebrates women who are bringing positive change to the world and unabashedly themselves.
“Reebok has a long history of empowering women and supporting those who empower others,” Melanie Boulden, VP of Marketing, said in a statement. “We did this back in the 1980s, when the brand helped usher in a new fitness movement, led by women, that changed culture and made it okay for women to sweat and have muscles. We are still at it today, developing innovative products for women by women and encouraging females to experience the physical, mental, and social transformations that happen when we move- the essence of our Be More Human philosophy.”
Each woman photographed for the campaign has powerful quotes projected in the background, sharing their own personal stories of overcoming barriers on the journey to becoming the best versions of themselves. The collection itself features 10 limited edition shirts and all proceeds from now until Dec 31 will be distributed equally among the Movemeant Foundation and The Women’s Strength Coalition.
Here are some of the campaigns leading ladies.
Photograph courtesy of Reebok
Photograph courtesy of Reebok
Photograph courtesy of Reebok
Photograph courtesy of Reebok
![](http://www.facebook.com/sharer.php?u=https://fashionmagazine.com/style/reebok-campaign-ariana-grande/&title=Ariana Grande Sports Grey Hair in Reebok’s Latest Campaign&picture=https://fashionmagazine.com/wp-content/uploads/2018/07/C21430_FW18_Women_s_Brand_Campaign_Graphics_Pack_Ariana_0924-copy.jpg&description=Reebok's latest campaign, #BeMoreHuman, is full of our biggest girl crushes.
Starring Ariana Grande, with a surprising grey-tinged 'do, Gal Gadot, Danai Gurira, and Gigi Hadid, #BeMoreHuman encourages celebrates women who are bringing positive change to the world and unabashedly themselves.
"Reebok has a long history of empowering women and supporting those who empower others," Melanie Boulden, VP of Marketing, said in a statement. "We did this back in the 1980s, when the brand helped usher in a new fitness movement, led by women, that changed culture and made it okay for women to sweat and have muscles. We are still at it today, developing innovative products for women by women and encouraging females to experience the physical, mental, and social transformations that happen when we move- the essence of our Be More Human philosophy."
Each woman photographed for the campaign has powerful quotes projected in the background, sharing their own personal stories of overcoming barriers on the journey to becoming the best versions of themselves. The collection itself features 10 limited edition shirts and all proceeds from now until Dec 31 will be distributed equally among the Movemeant Foundation and The Women's Strength Coalition.
Here are some of the campaigns leading ladies.
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