• Newsletters
  • Subscribe
/
1x
Advertisement
Man in purple trench coat
Photography by Claudio Lavenia/Getty Images
Style

Regal Purple is This Season’s Essential Colour

In 2026, rich hues that flaunt luxury are all the buzz, and this spring, aubergine is making waves.

By Mateja Bubas
Copy link

This summer, we’re ditching beige and taking a step towards a much more exciting hue. People are craving something deeper, bolder and more vibrant than what quiet luxury has been giving us, and the emergence of Spring 2026’s most popular colour proves exactly that.

Historically a symbol of wealth and status, purple has embodied the true essence of luxury for centuries. Dating back to the 1500s, the rich colour was once reserved for royalty due to its rarity and the high cost of dyes used to produce it. Luckily, the regal tone is much more accessible today—and we can’t get enough of all its modern interpretations.

Whether you choose to sport the majestic hue during a patio happy hour or while on a quick run to the grocery store (in which case we recommend picking up an eggplant to finish the look), these purple picks make embracing the trend entirely effortless this season.

Shop Clothing

Bode Dream Souvenir Long Sleeve

Bode Dream Souvenir Long Sleeve

Effortlessly embody chic status with. Pairing its vibrant pigment with intricate embroidery details, this long sleeve crafted with 100% textured silk is truly a dream.
Christopher Esber Iris Lace Suede Belted Skirt

Christopher Esber Iris Lace Suede Belted Skirt

A bohemian fusion of sheer lace and tonal suede, this maxi skirt combines the luxury of its royal purple hue with natural, airy textures, perfectly balancing some of this year's most popular trends.
Issey Miyake Chiffon Twist 2 Cardigan

Issey Miyake Chiffon Twist 2 Cardigan

This cardigan is the ultimate layering tool for the unpredictable spring weather. The subtlety of its aubergine hue and intricate chiffon detailing offer a sophisticated final touch for any between-seasons outfit.
Herve Leger The Dance Floor Mini Dress

Herve Leger The Dance Floor Mini Dress

Euphoria called, and Herve Leger answered. This piece brings together the best of 2026 and 2006, reviving the iconic bandage dress style in a purple so electric it's destined to turn heads.

Shop Accessories

Retrovai Classic Lollipop Ring

Retrovai Classic Lollipop Ring

The kind of ring whose glitz catches all eyes. The contrasting shades of purple finished with gold accents create a captivating staple piece that’s sure to complement your chicest outfits.
Nina Ricci Calla Flower Necklace

Nina Ricci Calla Flower Necklace

Florals actually can be groundbreaking for spring when executed by Nina Ricci. A sculptural work of art balancing botanical elegance with bold metal accents, this gorgeous calla lily necklace is the ultimate statement piece.
Prounis Five Diamond and Lavender Tourmaline Chime Earrings

Prounis Five Diamond and Lavender Tourmaline Chime Earrings

The perfect earrings to match your elegant eveningwear. This stunning combination of tourmaline stones and 22K gold creates a strikingly elegant set with the most delicate lavender touch.
Dior Butterfly Sunglasses

Dior Butterfly Sunglasses

As the sun comes out, these glasses are the perfect accessory for your spring looks. Channelling a retro vibe with their oversized lens and thin wire frames, this classic style remains timeless this season.

Shop Lifestyle

Cassina Cashmere Armchair

Cassina Cashmere Armchair

Bring the colour of the season into your home and lounge in aubergine luxury with this gorgeous MCM-inspired velvet armchair.
Roche Bobois Manhattan Bowl

Roche Bobois Manhattan Bowl

This fusion of glass and steel creates a chic statement piece perfect for holding your most eclectic decor.
Cristallerie de Montbronn Crystal Wine Decanter

Cristallerie de Montbronn Crystal Wine Decanter

Impress your friends and take your decanter game to the next level with this gorgeous purple accent piece.
Anthropologie Velvet Trova Pillow

Anthropologie Velvet Trova Pillow

What better way to get cozy in style this season than with a gorgeous purple throw? With this velvet pillow, your summer midafternoon naps will never be more lavish.
Copy link
Advertisement
Advertisement
Subscribe to FASHION!

Subscribe to FASHION!

FASHION magazine inspires and empowers with fashion and style trends, aimed at all sizes, ages, ethnicities, genders, and sexual orientations.

  • In This Issue
  • Style
  • Beauty
  • Wellness
  • Travel
  • The Drop
© 2026 SJC.Privacy PolicyTerms of Use