Calgary: Pure jeanius

If you’re anything like me, finding the perfect jeans comes a close second to bathing suit shopping in fitting room anxiety. My routine goes like this: I turn around, check my assets and proceed to do squats and lunges. (Why I don’t bring in a set of free weights is beyond me.) I know I’m not alone in this.

For those discouraged by fruitless jean missions, it’s time to check out Paige Premium Denim ( While other brands focus on generating colossal ad campaigns, L.A.—based PPD focuses on areas behind the seams, fundamentals like fit, fabric and finish.  Founder Paige Adams-Geller, a top fit model for jeans, has played a role in helping designers like 7 for All Mankind, Citizens of Humanity and Blue Cult shape their denim.  Her derrière has literally influenced the inseam, contour and rise of today’s hottest styles. The pressure of modeling took its toll on Adams-Geller. Early in her career she was forced to seek treatment for anorexia nervosa and with a heightened sensitivity to body image, she was determined to design a line for everyday women.

After catching wind that Splash of Fashion (200-1211 Kensington Road N.W., 403-283-3353) had the latest PPD collection, I was intrigued to know if this Paige phenomenon was fact or fiction.

The Calabasas (shown, $235 ), a ’70s-inspired flare jean, was the first of many to sway my pessimism.  The pin-tuck detail on the pockets gives the illusion of a lift (with out the nip-and-tuck), while the exposed button fly gives the impression of a higher waist.

More Style