Prada continues to pluck the indie hunks for its Spring 2015 Men’s campaign

Prada Spring 2015 Mens Ansel Elgort
Photography by Craig McDean for Prada
Prada Spring 2015 Mens Ansel Elgort
Photography by Craig McDean for Prada

See the Spring 2015 Mens Campaign »

In Prada’s latest dalliance with conveniently handsome film festival darlings, its latest menswear ad for Spring 2015 has been released starring Ethan Hawke, Ansel Elgort, Jack O’Connell and Miles Teller. Photographed in crisp, seventies-inspired sets in London and New York by Craig McDean, the actors are featured as holding familiar objects in possibly the most unnatural ways possible.

Elgort, who shot to heartthrob status in last year’s The Fault in Our Stars absently shaves an orange with a kitchen blade while Hawke, the longest running hunk in this crew, pensively cuts a photograph. Teller, whose Whiplash breakout pegged him as a drummer, jots down notes on his own hands. O’Connell meanwhile, the star of Angelina Jolie’s wartime epic Unbroken, chugs down a glass of water.

As usual, trying to make any sense of this series feels utterly… is pedestrian the right word here? “Familiar things become less than familiar the more they are looked at,” are the words Prada chose to use in its press communication. We’ll go with that.