Prada Spring 2013 Ad Campaign: Suddenly those shoes ain’t looking so bad…

Prada Spring 2013 Ad Campaign
Photography by Steven Meisel for Prada
Prada Spring 2013 Ad Campaign
Photography by Steven Meisel for Prada

See Prada’s Spring 2013 campaign »

It’s been a couple of months since we first feasted on Prada’s Spring 2013 collection, but any weariness of those toe sock/thong shoes has all been washed away with the just-released spring campaign.

Simply put, Prada’s Spring 2013 collection was a whole lotta Japan-meets-sixties look, and it seems that streamlined styling was the name of the game for the Steven Meisel-shot advertising images. The modeling A-list amongst its stars include Raquel Zimmerman, Saskia de Brauw, Eva Herzigova, Sasha Pivovarova, who all pose against stark grey backgrounds in furry coats, hot pants, daisy sunglasses and more. The flatform heels with the toe socks make a re-appearance but have been styled in a way that we know when Fall 2013 street style photos come pouring in, these shoes have the potential to shot day after day.

“There is nothing girly or ostentatious about these blooms or these women, whose poses reflect their confident individuality,” said Prada headquarters in today’s press release.

From a one of the more subdued Prada collections (think: pale pink structured silks and a whole lot of black), Miuccia has out-Miuccia’d herself and made this campaign more powerful than the trippy geometric images from Fall 2012. If this is “Prada’s new woman” we can’t wait to see what’s in store for Fall 2013.