Plum Is Winter’s Juiciest Colour
Feeling festive? Rich, dimensional purple makes for a delicious hue to try.
It’s fair to say that almost everyone tries to hold onto the nostalgia of days gone by, from the sweet heat of the summer sun to the sweet produce that thrives in its glory. Even though the bright taste of beloved stone fruits is long out of season, let their vibrancy inspire your winter wardrobe.
As the months get darker, jewel tones and deeper palettes are the natural progression of summer’s pastel offerings. Moody and seductive, plum is the perfect way to add colour to a sea of black and grey winter closets.
Look no further than recent runways. Alexander McQueen‘s Fall 2025 show celebrated magnificent purple through bomber jackets and floor-length gowns. And at Valentino, rich royal purple tailored coats reigned supreme.
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The versatility of plum shines in its ability to seamlessly blend with every winter tone. It can range from statement knee-high leather boots to toned-down wool overcoats. That’s the great thing about this addictively rich shade: it adds depth to any look while exuding sophistication.
Read on for the best plum picks to make your winter wardrobe pop.
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