Pinterest is going to Fashion Week! Top brands and bloggers will be pinning from New York, London, Milan and Paris
Listen up scrapbook enthusiasts. Pinterest is going all access for fashion week and the news may have just made our day.
Collaborating with 100 fashion influencers, from designers to magazines to big-time bloggers (Oscar de la Renta, Michael Kors, Phillip Lim, Harper’s Bazaar, Garance Doré, Man Repeller), Pinterest’s fashion week hub is giving us the front row seat at fashion shows, behind the scenes, street style looks and designers’ inspirations.
Since its launch three years ago, the social media platform’s popularity has grown immensely and with more than two million fashion pins each day, there is no doubt it has also been the place to get inspired for fashion.
We’ve already seen how much the platform has transformed the connection between brands and followers: Oscar PR Girl has been live pinning Oscar de la Renta’s fashion shows for the past few seasons and J.Crew just previewed its fall lookbook exclusively for pinners. So it comes as no surprise when Pinterest decided to join in on the biggest fashion event of the year by giving its members a whole new way to experience the most exciting time of the season.
Katie Garlinghouse, Pinterest’s head of community marketing, told WWD, “We know we have millions of pinners that look to Pinterest for fashion inspiration and we know hundreds of brands, designers and insiders use it for the same purpose, and we wanted to help connect those two a little more.”
So as you get your boards ready for New York Fashion Week, be prepared to do the same for London, Milan, Paris as the project is going global. With the city skylines above each of the fashion week boards, it’s going to be fashion enthusiasts’ one stop location for beautiful curated pins.