Photography courtesy of Pandora

Say “Hello” to Yellow Gold, Pandora Is Redefining Their Brand

It has been just over a year since Francesco Terzo and Filippo Ficarelli became VP creative directors of Pandora, and their first collection is ready to debut. Inspired by the Botticelli painting La Primavera, the collection is filled with plenty of pastoral details. Terzo and Ficarelli, who moved from Milan to Denmark to fully integrate into the company, sketched over a printout of the painting and added their own elements, like a bee and a rainbow.

In fact, bees are one of the key themes in the brand-new Pandora Shine collection, which features 18-karat-gold-plated sterling silver, a significant departure from Pandora’s usual silver charms. Ficarelli describes the introduction of plated yellow gold as an effort to “bring the gold look to a wider audience at a more affordable environment without compromising the quality.”

The collection of rings, necklaces, bracelets, earrings and charms, which start at $50, incorporate the new designers’ modern aesthetic and attention to detail. A golden choker made from hexagons mimics the shape of a honeycomb, with tiny bee embellishments and subtle heart cut-outs. One standout is the honeycomb rings that feature a dainty lacelike pattern. It seems that Terzo, Ficarelli and Pandora were meant to bee.

See a selection of Shine pieces here: