Ones to Watch: Get a load of Dress Up, the Melbourne-based line that has us hooked!

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Well, hellooooo down under! We’re loving Dress Up, the Melbourne-based label designed by Stephanie Downey. Dress Up started in 2006 after Downey completed a Bachelor of Arts Fashion from Melbourne’s famous design school RMIT, and has been gaining fans ever since. Recently, the label was a finalist in the 2011 L’oreal Melbourne Fashion Festival Design Awards, and Downey and her simple-but-chic wears and subtle stylings have been getting attention outside the far-away continent.

While we may have seen Downey’s shapes before—think pleated trousers, crew necks, button downs—she puts a unique stamp on each piece, making them unforgettable. Cue the floral pyjama pants, the square-cut arm holes, the tangerine colour blocks. It’s hard to imaging that these designs could ever go out of style.

Dress Up is available online, and for a list of stockists, check out the website.