Ones to watch: From Harry Potter to Savile Row

London-based designer Omer Asim got his start freelancing with the wardrobe team of the Harry Potter films, but don’t expect to see capes or sorting hats in any of his collections.

The former architecture student, who also did post-graduate studies at the London School of Economics, learned fashion design during an internship with Maurice Sedwell on Savile Row. Asim prefers to “undesign” his clothes through pattern cutting, or rather, a lack thereof. In his spring collection, for instance, the designer cut pieces linearly, so that signs of construction were barely visible. His architectural background is also present with mixed textures, clean lines on dresses and pants, and panels of pixilated prints that brighten up the white and pastel colour palette that was seen on many spring runways.

The designer has also collaborated with Maya Antoun on a stunning jewellery collection available via The Convenience Store at

View the Spring 2012 collection »

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