Ones to watch: Amsterdam’s Avelon has us crushing hard

By Gillian Pryor

Dutch designer Erik Frenken knows a thing or two about manning a high fashion label. After working as the head of womenswear at Viktor & Rolf, the designer relocated to Amsterdam to take the helm at Avelon early last year. The label, which was on the brink of bankruptcy when Frenken took over in early 2010, has since extended into some of the most solidly covetable womenswear and menswear lines we’ve seen in ages.

Known for reconstructing basics by playing with proportion and volume, Frenken mixes pretty materials with rough touches to create his seasonless, uptown downtown mixed pieces. This season, Avelon reflected a new interpretation of classic silhouettes, with drape-y cuts appearing in leather paneled leggings, sheer cut-away tops, oversized button downs, silk onesies and asymmetrical leather dresses.

Avelon is available at 77 Yorkville in Toronto and at online.

View the Avelon Spring collection! »

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