Trash meets class in Jeremy Scott’s surprisingly elegant Moschino Fall 2014 ad campaign

See the Moschino Fall 2014 ad campaign here »

Much has been said about Jeremy Scott’s wild Moschino debut collection, which hit the runway in a blaze of junk food glory earlier this year as part of Fall 2014 fashion week in Milan. Amongst the adjectives used to describe the McDonalds-inspired collection, “trashy,” “over-the-top” and maybe even “delicious” come to mind, but “elegant”? Probably not.

In the just-released ad campaign for the collection, Scott flips that right on its head, with a series of elegant photos starring Linda Evangelista, Stella Tennant, Saskia de Brauw, Carolyn Murphy, Karen Elson and Raquel Zimmerman as modern-day society swans in the trashy wares. Photographed by Steven Meisel and styled by Carlyne Cerf de Dudzeele, the black and white photos recall mid-nineties Peter Lindbergh while keeping it classy with boucle and Guido Paulo updos.