Missoni’s watch collabo swaps straps for scarves

By Laura Schober

Missoni has collaborated with plastic watch makers ToyWatch on a limited-edition collection that launched today. The colourful designs, inspired by the Italian brand’s signature scarves, swap standard straps for fabrics such as lightweight silks and zigzag knits that are meant to be wound around the wrist and knotted.

The watches ($540 each) come in six styles, and only 250 of each model will be sold worldwide. Five Canadian stores–Blubird in Vancouver, The Bay Queen Street and Cupido in Toronto, Sophie Cosmetics and Accessories in Richmond Hill and Abe & Mary’s in Montreal–will carry only one of each style, so if you want one, snag it before they sell out.

See a gallery of the Missoni x ToyWatch collaboration»

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