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Kristen Stewart Takes Us Behind the Scenes For Chanel's Exclusive New Gabrielle Video
Photography via @chanelofficial
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Kristen Stewart Takes Us Behind the Scenes For Chanel’s Exclusive New Gabrielle Video

You’re welcome.

By Sarah Casselman
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K.Stew fans, prepare to freak out.

On the heels of Chanel’s recently released first Gabrielle ad campaign video, starring Kristen Stewart, comes an exclusive behind-the-scenes video of the shoot.

In the clip, the 26-year-old actress (and Chanel brand ambassador) shares her impressions of the story that unfolds in the short film, where she seems to be inhabited by Gabrielle Chanel’s soul. “What we landed on was ultimately the search for Gabrielle’s spirit, and the sort of fight that you can have with the idea of someone disappearing,” she explains in the “making of” video. “There’s something eerie about the film, but it’s ultimately exuberant. It leads me to her name, Gabrielle, scrawled on the window, it’s like affirmation, I’ve been validated. It almost represents the first glimpse Gabrielle allows me to have of her, and I get happy.”

Stewart’s short film marks the first in a series of four Gabrielle ad campaign videos, launching throughout April. Cara Delevingne, Caroline de Maigret and Pharrell Williams star in the three to come. And ICYMI: Williams is the first man to front a Chanel handbag campaign.

Check out Stewart in the exclusive behind-the-scenes video below and watch the magic come to life.

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See the full Gabrielle ad campaign video starring Kristen Stewart below.


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