Just released: Givenchy’s Fall 2012 ad starring Stella Tennant makes us want to rave
Now here’s a rave we’d actually like to go to: a dancing Stella Tennant, thumping electronic music and a Givenchy wardrobe. Much more chic than the usual glow-in-the-dark sticks and face paint.
The fractured images of Tennant shimmying under a stormy sky in violet Givenchy are meant to capture the electric euphoria of a rave party, according to Riccardo Tisci.
“It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy and fun world, which is what fashion needs,” he told WWD.
The campaign was styled by none other than Carine Roitfeld and shot by the Mert Alas and Marcus Piggott team. Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott and Rodrigo Braga will also be joining Tennant as part of the “new Givenchy gang,” with images of the partying posse scheduled to appear in various glossies this September.