Joe Fresh skips its Spring 2015 runway show, launches fund to support emerging talents

This season, Joe Fresh is all about benevolence. Canada’s largest fashion brand has just announced that it will not be showing at Spring 2015 show at the upcoming world MasterCard Fashion Week. Instead, its Monday night slot will be filled with a party “recognizing the achievements of the Canadian fashion industry.” Co-hosted by IMG Fashion, the party will serve as the launch pad for the Joe Fresh Fund, a new program that will support emerging design talent in Canada.

We’ll be following up with more information about the fund, which seems especially poignant in the wake of Jeremy Laing’s recent departure from the industry.