Joe Fresh Spring 2014: The complete lookbook

Joe Fresh Spring 2014
Joe Fresh Spring 2014

See the full Joe Fresh Spring 2014 collection here »

Homegrown fashion brand Joe Fresh went full on blue for its Spring 2014 runway collection, resulting in a series of on-trend pieces that we’re sure will fit just perfectly in your closet this season.

Having taken inspiration from mod silhouettes in the past, Joe Fresh reverted back to the classic A-line, creating figure-flattering dresses in a range of geometric stripe prints. We love a bold print and the brand more than delivers with a vibrant ocean scene on a sleeveless V-neck dress as well as several floral, floral and camouflage motifs. What’s more, the brand amps up attention to detail with a painterly tromp l’oeil print on a tan trench. Scalloped edges add a girlish edge on the hems of a black-tiered skirt and polo shirt.

As for accessories, the brand’s comfy staples get re-imagined in a Gucci-inspired patent loafer with white horse bit accent as well as its usual selection of polka dot and anchor printed flats.

Peep the Joe Fresh Spring 2014 mark as many of the covetable pieces on your must-have shopping list  as you want. Sleep easy, they’re all under $99.