Toronto Fashion Week Spring 2013: Pat Cleveland launches a standout 55-look collection at Joe Fresh with envy-inducing ease

Joe Fresh Spring 2013
Photography by Jenna Marie Wakani
Joe Fresh Spring 2013
Photography by Jenna Marie Wakani

See the Joe Fresh Spring 2013 collection photos »

After a quick, swinging 1960s op-art themed projection set the tone, the tent at World MasterCard Fashion Week in Toronto erupted in genuine cheers, even hoots, as model legend Pat Cleveland minced down the runway in her sprightly half-dance, half-strut. In town to lend star power to the Canadian premiere of the documentary Versailles ’73, Cleveland stole the whole Joe Fresh shebang—it didn’t really matter what she was wearing. The army of other models (including Meghan Collison and Grace Mahary) showed off loads of things we’ll want to wear in ‘60s-mad Spring 2013: mini shift dresses, trapeze jackets, illusion dots and op-art prints in fabrics that are definitely of this century (neoprene, now a familiar Joe Fresh signature, perforated faux-leather, a fabric seemingly textured to resemble lizard skin). White, black, silver and sky blue were the only colours in the sky, with a small golden punctuation mark at the end in the form of a mixed metallic doily dress and foil painted denim—an update to fall’s waxed jeans we’re all obsessed with. Joe Fresh’s shoe designers came up with round-toed, white mesh heels, perforated pointy Mary-Janes and a chunky, pointed Céline-like pump, best in that baby blue. Pat Cleveland took her time leading and then falling behind her youthful colleagues in the finale, neither she nor we wanting her moment in the limelight to end.