Joe Fresh Launches Extended Sizing

Canada’s favourite wallet-friendly retailer, Joe Fresh, is expanding its horizons. When the fall fashion hits the stores, the company will be offering extended sizes (from 0-22 to be exact), so that more women, in more shapes can enjoy JF style. Among our faves are the tailored sleeveless blazer and leopard wrap dress. The best part? No unfair price surges. Company President, Ian Freedman, says that all of the pieces will continue to be offered at the same affordable price point, no matter their size. Says Freedman: “As our brand continues to evolve, we are committed to providing our customers with products that suit their needs while delivering the same style and value.”

The collection is set to drop into stores and online on August 11th. See a sneak peek here.