Joe Fresh Fall 2014: 48 superb looks inspired by Canada’s epic winter
On the eve of its global takeover, Joe Fresh took a decidedly Canadian approach to its Fall 2014 collection, which debuted last night at World MasterCard Fashion Week in Toronto. Before the show, creative director Joe Mimran offered the words “stay humble,” when approaching such minor company changes as opening in 23 countries in Europe, Asia and the Middle East. But hey, that’s just another day in the life of Toronto’s suave answer to Ralph Lauren.
The polar vortex-ready collection breathed new life into winter staples, featuring a teddy-soft faux fur coat (surely a nod to this Shrimps number seen everywhere outside the fall shows), a sherpa wrap-skirt and a faux fur-topped sweatshirt amongst others. And while they may have felt a little “for-show-only”* the collection’s superb assortment of trim sweats, nubby turtlenecks and pea coats are sure to have cash registers a-chinging when they hit stores next fall.
Artfully straddling the runway and real life divide, last night’s collection was surely one of its best to date. I guess “write what you know” applies to fashion too.
*For the record, please produce them.