Joe Fresh launches e-commerce! Our top 10 must haves from the new website

Our picks from joefresh.com »

After months of rumours, some email hints and a soft launch earlier this week, Joe Fresh has finally announced that it has launched e-commerce. Joefresh.com is live and ready to take your pennies (or should we say dimes) while delivering the brand’s stellar and affordable range of clothes and accessories for women, men, girls and boys. No word yet on when the brand’s beauty selection will available.

To celebrate the launch, the brand is offering a 10% discount with the code JOEFRESH10 (it expires this Sunday October 6 at midnight), and for those who are familiar with Joe Fresh price points, that ain’t bad at all. To boot, the site offers free shipping with all orders over $50. To save you some shopping time, we’ve singled out the 10 best bets off joefresh.com. If we know anything about Joe Fresh, we know you should get while the goings good.