Hudson’s Bay Is the Latest Retailer to Drop Ivanka Trump’s Line
It’s fast becoming a familiar refrain. “Hudson’s Bay is phasing out this brand through the fall based on its performance,” a statement from the company asserted, in regards to the eponymous clothing and accessories line by Ivanka Trump, President Donald Trump’s daughter, that was pulled from its website on Friday.
Other retailers have had similar responses since President Trump’s inauguration, most notably Nordstrom, which told Forbes back in February 2017 that “We’ve said all along we make buying decisions based on performance. In this case, based on the brand’s performance, we’ve decided not to buy it for this season,” and Neiman Marcus, which prefaced the dropping of her jewellery line by saying, “Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both.”
It does seem like sales of Trump’s line have been declining since her father took office. According to the e-commerce tracking firm Edited, reported Racked last fall, “the rate of items selling out online at full price rose 32.8 percent for the overall US market between January and July. During the same time period, full-price sellouts were down 23.5 percent for the Ivanka Trump brand.” That said, the decision to drop Trump’s line by these major retailers is surely influenced in no small part by consumer-driven campaigns like #GrabYourWallet, which urges consumers to boycott brands and companies that do business with the Trump family. Although HBC’s decision was reportedly made last fall, there has been rising social media pressure on the company to sever business ties with the fashion line in light of the Trump administration’s tariffs on Canadian steel, his remarks about Prime Minister Justin Trudeau following the G7 conference, and the mounting immigration crisis at the United States’ southern border.
Shannon Coulter, co-founder of the #GrabYourWallet movement, tweeted her support of the recent Hudson’s Bay-focused #Baycott social media push in Canada.
— Shannon Coulter (@shannoncoulter) July 13, 2018
When asked for further comment, a Hudson’s Bay representative responded over email with a pre-approved statement: “Hudson’s Bay is phasing out this brand through the fall based on its performance. As part of our regular course of business, we review our merchandise offerings and make appropriate changes.”
At the end of the day, what drove the company’s decision isn’t important. Hudson’s Bay is no longer complicit in the financial prosperity of the Trump clan and ultimately, that’s what matters.