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The Designer Bag That’s the Real-Life Version of the ‘Name a More Iconic Duo’ Meme
Photography Courtesy of Gucci
Style

The Designer Bag That’s the Real-Life Version of the ‘Name a More Iconic Duo’ Meme

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As someone with a public history of loving memes, I would argue that one of the greatest articulations of all time is “Name a more iconic duo…I’ll wait.” The phrase first appeared attached to a photo of Kendall and Kylie, then spread to everything from Kanye and Donald Trump, a hammer and sickle, to perhaps less tastefully, the Twin Towers.

Now, the meme exists in accessory form, as Comme des Garçons and Gucci have teamed up to produce a designer tote bag. According to a press release, “Gucci is pleased to announce a partnership with Japanese label Comme des Garçons in a project that sees the Houses meld their design codes in an intriguing and unexpected way.” The bag combines the muted simplicity of Comme des Garçon’s brown paper bag tote with the luxury bat signal of Gucci’s red and green broad stripe.

The Designer Bag That’s the Real-Life Version of the ‘Name a More Iconic Duo’ Meme
Photography Courtesy of Gucci

“The two labels would not seem to be obvious bedfellows, and yet, driven by a desire to explore new creative possibilities, both Gucci’s Creative Director Alessandro Michele and his counterpart at Comme des Garçons, founder Rei Kawakubo, have decided to experiment together,” the statement continued. “The result is an idiosyncratic Made in Japan item that combines codes from the two Houses.”

The bag launched last week at the Dover Street Market Ginza in Japan and will be available internationally in Gucci stores as of December 6th.

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The tote itself is somewhat baffling, as if transmitting a Venn diagram of overlapping messages (though I guess that’s the point), but it’s still the brainchild of two of the most innovative design houses in production today.

Gucci and Comme des Garcons? Name a more iconic duo…seriously, I’ll wait.

Isabel Slone is a fashion journalist and critic based in Toronto. She is author of the newsletter Freak Palace.

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