Goop and Puma activewear
Photography courtesy of GOOP

The Goop x Puma Collaboration + Other Fashion News You Might Have Missed

Including Moose Knuckles' pledge to go fur-free by 2022.

As the second week of July comes to a close, Canadian summer is truly and fully here. This week’s fashion news celebrated just that, as the Goop x Puma collaboration promoted effortless athleisure style, Harry Rosen introduced the sunglass brand Bôhten into its stores and jewellery brand Vitaly launched a new accessory line.

The Goop x Puma collaboration features Gwyneth Paltrow-approved looks


View this post on Instagram


A post shared by goop (@goop)

After a series of successful collaborations with Mejuri, Stella McCartney and CB2, Goop is at it again. Gwyneth Paltrow’s lifestyle brand and sportswear brand Puma have teamed up for a limited-edition activewear collection that includes sneakers, a water bottle, a yoga mat, and athleisure separates. Launched on July 6, the sporty pieces marry performance fabrics with elevated silhouettes, making them perfect for summer dressing. Price points for the collection range from $70 to $230 and are available exclusively on and

Ghana-based sunglasses brand Bôhten is coming to Harry Rosen


View this post on Instagram


A post shared by Bôhten Eyeglasses (@bohten)

If you’re looking for a brand that checks all the responsible shopping checkboxes, look no further than Bôhten. Now available at Harry Rosen, Bôhten is an eyewear brand that uses sustainable materials. However, what makes Bôhten so unique is its involvement in African communities. The brand organizes tree-planting programs to fight deforestation, works with local communities on eyewear education and accessibility, and provides employment opportunities to combat some of the highest youth unemployment levels in the world.

Outerwear brand Moose Knuckles pledges to go fur-free by the end of 2022

Hot on the heels of Canada Goose, Montreal-based luxury outerwear brand Moose Knuckles has announced its intention to end all production with natural fur by the end of 2022. “Our number one objective has always been about creating exceptional, handcrafted products that provide unmatched warmth without sacrificing style,” said co-CEO Noah Stern. “The steps we are announcing today are very much a reflection of the voices of the communities we engage with and our team’s commitment to play a key role in creating a more sustainable mother earth.”

In addition to going fur-free, Moose Knuckles’ new strategy includes adopting a circular business model, mitigating carbon emissions and eliminating its use of unsustainable fabrics all by 2025.

Smash + Tess has launched a new collaboration with The Birds Papaya


View this post on Instagram


A post shared by Smash + Tess (@smashtess)

For all the romper lovers out there, Vancouver-designed Smash + Tess is back with their latest collaboration: A two-piece collection with The Birds Papaya. After a string of successful partnerships with Hilary Duff, Jillian Harris, and Brunette the Label, this marks the brand’s first collaboration with an influencer. Designed with style and comfort in mind, the “Squirrel Romper” and “Every Body Shirt Dress” are offered in the most inclusive size range yet, from XXS to XXXXL.

Toronto-based jewellery brand Vitaly introduces a new eyewear collection


View this post on Instagram


A post shared by Vitaly (@vitaly)

Vitaly wants to support the environment and keep customers looking good while doing it. This past Thursday marked Toronto-based fashion jewellery brand Vitaly’s first foray into eyewear. The environmentally-conscious collection features 100 percent recycled stainless steel construction, German-engineered three-barrel hinges, “Green Nylon” lenses made from 39 percent plant oils and a faux-leather soft case. Practically tailor-made for social media, the brand’s debut eyewear style, “The Matrix,” will launch first, followed by others.

Outerwear brand Wuxly has announced its membership into the Canadian Council of Aboriginal Business

Born out of the Fashion Zone at Ryerson University, outerwear brand Wuxly has recently been accepted into the Canadian Council of Aboriginal Business for partnering with Indigenous businesses to manufacture their collection. Rather than producing their products overseas, Wuxly has become known for its community-minded approach to fashion, keeping the brand’s production within Canada and supporting underserved communities.

More Style