Google Glass sets its sights on fashion with Luxottica partnership

For the past few years, we’ve become accustomed to fashion titans like Diane Von Furstenberg and Nina Garcia sporting Google Glass to fashion shows. Even before they hit stands, the first-edition prototypes have become the ultimate in techy covetables at $1,500 a pop. For those who have actually tried a pair though, you’d know that they ain’t so fierce IRL. Clunky and, well, utilitarian, they look more like fourth grade nerd glasses than they do stylish.

That’s all set to change, with today’s Google announcement of a partnership with luxury eyewear conglomerate Luxottica Group. Aiming to bring the Glass to a wider consumer basse, two of the group’s biggest brands, Ray-Ban and Oakley, will be the first to reveal styles in 2015.

“We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale,” Luxottica Chief Executive Officer Andrea Guerra said via press release.