Gigi Hadid x Tommy Hilfiger Launch New Speed-Inspired Collection

By Maha Syeda

Date January 30, 2018

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The iconic designer and model duo are back at it again for a fourth season and this time the collection is all about speed. From Tommy’s love of motor sports to Gigi’s fast-paced lifestyle, the Spring 2018 capsule perfectly captures the revved up elements of both their lives.

Ever since their first instantly sold-out collection, Gigi x Tommy has been in the spotlight since they tapped into a trendy, younger demographic. Tommy Hilfiger has started the trend of older brands finding success in collaborating with younger influential models to refresh their brands and give it a millennial makeover. It’s one of the few “see now, buy now” models that’s found immense success following its debut.

“The look is bold yet relaxed, with a playful fashion edge inspired by Gigi’s own effortless twist on athleisure style. Timeless classics, including oversized outerwear, tailored jeans, sporty active wear, and feminine dresses are reimagined in edgy leather, luxe silks and distressed denim” said the brand in a statement.

“The silhouette is mix-and-match with oversized pieces combining with super-skinny designs for a strong and confident new take on race-track style,” they added.

The collection features apparel, footwear, accessories, swimwear, sunglasses and watches. Some of the key pieces include Gigi’s personal favourite, the colour-block windbreaker, a silk racer-back dress and a classic heeled Chelsea boot. Racing stripes, black and white check and speed logos perfectly captured the racing theme. The strong, confident and modern “Tommy Girl” was a big inspiration for the pair while designing the collection.

“Tommy has been an amazing design mentor and we’ve had a lot of fun creating all our capsules. I’ve learned so much about the importance of executing a design correctly for what I want from each look, and finding inspiration in everything around me,” Gigi said speaking about the co-designing process.

The capsule collection will premiere at the TOMMYNOW experiential runway event, which will close Milan Fashion Week on February 25th. Take a look at the collection below.