First look: Jason Wu ventures into contemporary fashion with his new line, Miss Wu

Next January, Jason Wu will add his name to the long list of designers that have forayed into contemporary fashion when he unveils his diffusion line, Miss Wu. The collection, which Wu describes as “slightly more downtown, and with a more relaxed attitude” than his signature line, is sure to garner a loyal following amongst trend-savvy women who like their fashion feminine and classic. Timeless ‘60s beauties—think Marianne Faithfull and Jane Birkin—served as inspiration for the Miss Wu’s 40-piece Spring 2013 line-up, which features mod silhouettes, groovy graphic prints and covet-worthy floppy hats. Wu, who gained experience designing affordable fashion with his Target capsule collection, told WWD that Miss Wu isn’t just about doing ‘Jason Wu-for-less.’ “I always see Jason Wu [the collection] as my aesthetic, my design sensibility,” the designer said. “Miss Wu is my personality.”