Fashion news: Lanvin’s spring campaign looks windy, Gaultier does sailor-inspired footwear, smell like Beyoncé, and more

Jamie Bochert is headlining the Lanvin ads for spring 2010. “I thought maybe we need a bit of action,” said artistic director Alber Elbaz. Shot by photographer Steven Meisel, the campaign has Bochert running, bending and dodging in feminine Lanvin ruffles.  Bochert also poses over a toilet in Marc Jacobs’ spring campaign. [WWD]

Beyoncé is launching her first fragrance. Heat comes out at the end of January, inspired by all the pyrotechnics a Beyoncé concert demands. “A lot of my performances have had fire involved, so we thought ‘Heat,’” the singer told WWD. Suffice to say, the ads will be steamy. [WWD]

Pataugas is teaming up with Jean Paul Gaultier to design three pairs of shoes for summer 2010. Gaultier’s collection is inspired by Breton sailors and will feature sporty footwear for men and women. The shoes will be available at Pataugas and Jean Paul Gaultier stores ranging from $199 to $256 in price. [WWD]

Charlize Theron is collaborating with Toms Shoes on a limited-edition design. Sales from the shoes will benefit her non-profit that gives money to health care, education and social development of high schools in her native South Africa. Theron will also donate 10,000 pairs to poverty-stricken children in the country. “It’s exciting that we’re able to come together in such a cool and creative way to bring attention to the needs of many South African youth,” said the actress. [People]

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