ThredUP’s #fashionfootprint Calculator Highlights Your Consumption Habits
What’s your score on the platform’s new rating system?
Earlier today on social media, actress and activist Emma Watson announced her #ad partnership with second-hand e-comm site thredUp to launch its Fashion Footprint Calculator.
“Our closets impact the planet and climate more than you might realize,” Watson says in her Instagram post. As an advocate for sustainability in the style world, Watson has long committed to wearing only eco-friendly pieces; this includes her bespoke Emilia Wickstead dress worn for a Beauty and the Beast screening that was made of end-of-the-line fabric, and the custom Calvin Klein ensemble she wore to the 2016 MET Gala.
ThredUP’s 11-question quiz rates your consumption habits from how many pieces you dry clean per year to how many items you buy second-hand. Accompanying each slide of the calculator’s equation is a ‘Did You Know’ factoid that highlights stats about the ecological cost of fashion’s manufacturing and retail sectors.
Your final calculation, which lands you in categories like ‘Green Queen’ or ‘Eco Newbie’, and also determines the number of equivalent flights from San Fransisco to Los Angeles that could be taken in terms of carbon footprint (that’s a nearly 600km trip, FYI) and what you contribute annually in CO2 emissions.
While your footprint might seem scary at first depending on how you shop, use, care for and discard of your garments, thredUP’s approach to eco-education doesn’t divert to doom and gloom. Scroll down on your calculator’s results page to see suggestions for how to clean up your consumption; it provides links to resources from the Ellen MacArthur Foundation’s Circular Economy hub, as well as deals on ethically-minded brands like Patagonia, Reformation and Girlfriend Collective.
 and what you contribute annually in CO2 emissions.
While your footprint might seem scary at first depending on how you shop, use, care for and discard of your garments, thredUP’s approach to eco-education doesn’t divert to doom and gloom. Scroll down on your calculator’s results page to see suggestions for how to clean up your consumption; it provides links to resources from the Ellen MacArthur Foundation’s Circular Economy hub, as well as deals on ethically-minded brands like Patagonia, Reformation and Girlfriend Collective.){kind=link}