FASHION and ROYALMOUNT Collaborated to Curate Summer’s Top Trends

Since opening in 2024, ROYALMOUNT has quickly redefined Montreal’s retail landscape. This spring, it set the stage for an intimate style moment hosted in partnership with FASHION.

Inside Salon Joséphine—ROYALMOUNT’s private styling suite designed for elevated, by-appointment shopping experiences—an exclusive group of Montreal-based influencers gathered to preview the defining trends of Summer 2026. The setting—refined, considered and quietly luxurious—reflected ROYALMOUNT’s ethos: a new kind of retail environment where fashion, culture and experience intersect.

ROYALMOUNT stands out for its forward-thinking mix of brands, including 50 per cent new-to-market concepts and the largest concentration of luxury flagship stores in Quebec. It’s a destination that balances timeless staples with unexpected new discoveries.

That sense of discovery carried into the trend presentation, where the FASHION team spotlighted four key directions shaping the season—each illustrated through hero pieces available now at ROYALMOUNT.

A “clean slate” approach to dressing embraced head-to-toe white, with crisp silhouettes from COS and Veronica Beard paired with textured accessories that added dimension to the monochromatic look. In “neutral territory,” soft layers of beige, taupe and cream—seen in pieces from BOSS and Browns—offered a warm, understated take on summer dressing.

For those drawn to sharper contrasts, “forever black” made a compelling case for all-black ensembles, where strong tailoring and subtle texture elevated the classic palette. Meanwhile, “bold moves” leaned into graphic prints and saturated colour, with standout pieces from Dolce Vita and Michael Kors delivering high-impact energy balanced by considered styling.

Guests explored an expertly edited selection from COS, Browns, Dolce Vita, Levi’s, Veronica Beard, Michael Kors, BOSS and BonLook, each look offering a distinct perspective on summer dressing—from relaxed tailoring and tactile minimalism to directional denim and statement accessories.

The experience reflected a broader shift in luxury retail: away from transactional shopping and toward tailored, service-led moments that prioritize personalization and ease.

Salon Joséphine served as the perfect setting. Designed for private appointments and one-on-one styling, the space offers a more intentional way to shop—whether you’re building a seasonal wardrobe or refining your personal style. You can book your very own appointment based on your specific styling needs online or by phone, with more information available at royalmount.com.

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Photography by Ryan Emberley

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