virginie viard métiers d'art
Photograph courtesy of Imaxtree

Exclusive: Behind the Scenes of Chanel’s Métiers d’Art Show With Virginie Viard

Consider this your backstage, all-access pass.

Earlier this month, Chanel unveiled the campaign images for its 2020 Métiers d’Art collection. The collection itself was monumental for the house, as it was the first Métiers d’Art range to be designed solely by creative director Virginie Viard following the passing of Karl Lagerfeld in February of last year. Now, FASHION is pleased to share an exclusive video – shot by the legendary Sofia Coppola – that goes behind-the-scenes at the atelier and the Grand Palais the day before the runway show (which was held on December 4, 2019).

The film opens with Coppola following Viard as she attends final fittings in the atelier. Viard, who can be seen putting the finishing touches on outfits (there were 60 in total), says, “Today is OK, because everything is done and I like to dress the girls. It’s a nice time.”

The film also follows Viard as she arrives to the Grand Palais to view the runway set, which was designed in collaboration with Coppola. The set featured a recreation of Gabrielle Chanel’s apartment, the Haute Couture salons and the iconic mirrored staircase at 31 rue Cambon. Of the design, Coppola shares, “We talked about girls going to a party and how you want to dress up. I thought about them going down a staircase and into a party, that was the feeling.”

Viard, who remains incredibly calm across the video despite what was certain to be a stressful time, can be seen backstage moments before the show begins. Coppola asks if she feels ready for the show to which the designer replies, “Yes, I’m happy. I’m excited, too.”

The film offers a fascinating look at the world behind the runway, and also an insight into the creative process and style of Viard. Find your front row seat to all the fabulous action below:

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