Erdem x H&M

The Dreamiest Collab Yet: Every Look from the ERDEM x H&M Collection

Feminine florals, moody lace and men's tailoring, this is one of the most romantic collab collections we've ever seen.

Launching todaythe ERDEM x H&M collection will be dropping in select stores and online. This marks a major collaboration for Canadian-born designer Erdem Moralioglu, who made headlines earlier this year after snagging the CAFA International Canadian Designer of the Year Award.

To celebrate, H&M released a short fashion film directed by none other than Baz Luhrmann (the man behind Romeo + Juliet, Moulin Rouge and The Great Gatsby movies), and the stunning lookbook which teases plenty of feminine dresses, bold outerwear and tailored menswear, which is a first for Erdem.

See every look from the lookbook below.


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