deborah latouche
Photography by Asia Werbel

Stylist Deborah Latouche Launches a Modest Label During LFW

The brand is size-inclusive and pieces are made from high-end deadstock fabrics.

With an event this weekend in London’s Soho neighbourhood, stylist, art director and UK corresponding editor for Elle Italia Deborah Latouche introduced Sabirah, a sustainable modest brand. “It’s a new decade, a new era, and a new narrative for what it means to have modest wear,” she says about the timing of the launch.

Latouche, who has styled celebs including Sophie Turner, Ben Wishaw and Eve, drew inspiration from flowers for the first Sabirah collection, which includes exaggerated silhouettes that recall beautiful blooms and petals. She was also influenced by the art of Tamara Natalie Madden, who was known for her vibrant allegorical portraits.

Photography by Asia Werbel

Fabrics in the first collection run from neoprene and duchesse satin to cotton, and the pieces are made using upcycled textiles and vintage buttons. “You can’t start a brand in 2020 without a sustainable element, so everything’s made from end-of-line luxury fabrics,” says Latouche. “That means everything is quite exclusive—there will only ever be a few made of each piece.”

For Latouche, who trained at the London College of Fashion, the launch of the line is not only significant in marking her first foray into design; it’s also a very personal project. When asked what the catalyst was for starting Sabirah, she say that it “came from the need for myself as a Muslim woman to be able to have clothing that I wanted to wear—that was fashionable, well cut, well made.”  Well done.