Chloë Sevigny fronts Miu Miu campaign for the second time. Which is your favourite?
The wait was worth it: after 16 years, Chloë Sevigny is reprising her role as Miu Miu’s girl-du-jour by gracing their latest fall campaign, shot by the Mert and Marcus team. True to Miu Miu’s Fall 2012 ready-to-wear collection, which was ‘70s-esque pantsuit-heavy, the Hit and Miss actress is decked out in a pair of printed pants, a checkered tie and platform heels.
Miu Miu said the campaign was intended to be “a gallery of portraits with a seductive, provocative attitude,” with hints of contrasts throughout. Sevigny’s sleekly mannish ensemble and slicked back coif definitely strike a masculine-feminine contrast with her exaggerated aqua eyeshadow and graceful pose. And that teacup is the perfect prop — we love how it gives the actress and all-around style icon an off-kilter femininity.
While we loved the stripped-down campaign of the then-22-year-old Sevigny shot by Juergen Teller in 1996, we think this more sophisticated look shows how Sevigny (who was already the epitome of girl-crush material in the ‘90s) has somehow evolved even more into her offbeat, inimitable style.