Canada Goose and WANT Les Essentiels Join Forces on Capsule Collection
The collection was made for people on the move.
Question: What do you get when you combine two powerhouse Canadian brands? Answer: One limited edition capsule collection of four standout items that every wardrobe should have. And that’s exactly what Canada Goose and WANT Les Essentiels are serving up to customers, beginning this week.
The capsule collection is inspired by the idea of adventure – in fact, all four items are named after the four cardinal directions of a compass. And as beautiful as the collection undoubtedly is – thanks to its sleek black and gold colourway – it is also practical, with each of the pieces ready to see you through whatever weather conditions you encounter outside.
The collection includes two firsts for Canada Goose – a backpack and a waist pack – as well as a unisex waterproof jacket and a cap. Plus, all four pieces have been designed to fit and function together – get hot in your jacket? Take it off, roll it up and secure it to the bottom of the backpack. No need for a hat anymore? Simply clip it on to either the backpack or the waist pack.
Speaking of the collaboration with FASHION, Woody Blackford, the EVP of product for Canada Goose, said it was a “natural fit.” He added, “We have many shared values rooted in function and craftsmanship as well as a commitment to Canadian design.” Christine Charlebois, the creative director at WANT Les Essentiels, echoes this sentiment, telling us that “the partnership was born from [each brand’s] desire to showcase and make Canadian design shine internationally.” She adds that by taking a minimalist approach to the design, the brands were able to “reveal the essence of Canadian craftsmanship and allow them to be elevated.”
Blackford calls out the E90 backpack as being the “anchor of the collection”, describing it as “built to perform using water-resistant fabric with mesh padding for extra breathability and comfort.” Charlebois agrees that the backpack – which fits a 15″ laptop – is the hero of the collaboration. “Partnering with the Canada Goose design team, whose approach is rigorous, highly detailed and performance oriented, brought this backpack design to another level of functionality allowing us to explore a new sense of purpose.”
Discover the pieces below:
The collection will be available from Friday, August 21 in select Canada Goose Stores – including its newest location at Toronto’s Eaton Centre – and at WANT Apothecary stores, as well as via canadagoose.com and wantlesessentiels.com.