Advertisement
Canadian Owned, Internationally Loved. Subscribe to FASHION Today
Jordin Tootoo, the First Inuk Player in the NHL, Joins Canada Goose’s New Campaign
Photo courtesy Canada Goose
Style

Jordin Tootoo, the First Inuk Player in the NHL, Joins Canada Goose’s New Campaign

The video campaign celebrates “what it means to break new ground and live bravely.”

By Pahull Bains
Copy link

Canada Goose’s Fall 2019 campaign, Live in The Open, shines a spotlight on three global trailblazers through a series of video profiles documenting their relationship to their community and environment.

Traversing the globe, the campaign goes from Italy, where outdoor artist Alice Pasquini captures everyday life in beautiful murals, to the Norwegian Arctic, trailing Jiayi Zhao, a Beijing-born polar expedition guide, to right here within our own borders. In the Canadian North, the campaign turns to Jordin Tootoo, the first Inuk player to join the NHL back in 2003, and pays homage to the beautiful Nunavut landscape. Since retiring from hockey in 2018, Tootoo has dedicated much of his time to speaking to Indigenous communities about mental health.

The video profiles celebrating “what it means to break new ground and live bravely” have been directed by New York-based documentary filmmaker Janssen Powers, whose previous work has been featured in National Geographic, The New Yorker and The New York Times. Get a taste of the video series, which just launched globally, below. The Canada Goose campaign will also travel to a host of cities this fall — including London, Berlin, Los Angeles and Toronto – in the form of painted murals created by Pasquini.


Advertisement

This is not the first time Canada Goose has actively involved indigenous Canadians in its work. The outerwear company opened a pop-up resource centre in Nunavut in 2007, which moves around to various Arctic communities as often as three times a year, and commissioned over a dozen Inuit designers to create one-of-a-kind jackets earlier this year.

Copy link
Advertisement
Advertisement
newsletter img

Get the FASHION newsletter

Sign up and never miss fashion and beauty news, product drops and trends. Plus, the occasional promotional message from our partners.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Pick up the print edition

Our Winter 2025 issue is here—full of luxurious gift ideas, the key jewellery trends of the season and can't miss holiday glam ideas. As ever, this issue will leave you informed and inspired on all things fashion.