Everything to Know About Humanature, Canada Goose’s New Purpose Platform
“The role of business has evolved – in today’s world, driving meaningful change is just as important as the bottom line."
Earlier this year, Canada Goose unveiled its Sustainable Impact Strategy, focusing on the brand’s longterm commitment to sustainability and environmental responsibility. Having already committed to net zero greenhouse gas emissions by 2025 and eliminating single-use plastics in all their facilities by the end of this year, among other plans, Canada Goose has now introduced Humanature, “a purpose platform that unites its sustainability and values-based initiatives.”
With commitments they intend to roll out across every aspect of the company’s operations, the goal of this Humanature initiative is to “keep the planet cold and the people on it warm.” Their efforts will be focused on not just combatting climate change but also on prioritizing philanthropic endeavours, local community empowerment and support for the arts. Last month, the brand teamed up with Ryan Reynolds to provide over 300 parkas and pairs of footwear to the students at the Inuujaq School in Arctic Bay, Nunavat.
“The role of business has evolved – in today’s world, driving meaningful change is just as important as the bottom line,” said Dani Reiss, President and CEO, in a statement. “We are steadfast in our commitment to strengthening our communities, protecting our planet and working towards a future for generations to come. Since 1957, we have been trusted to protect people from the elements and to keep them warm; now, through Humanature, we are taking warmth to an even deeper societal level.”
Future eco-focused plans for the brand include the launch of a new Standard Expedition Parka in January 2021, which promises to be their most sustainable parka to date. Made from recycled and un-dyed fabrics and lining, as well as 100 per cent responsibly-sourced down and reclaimed fur, the design of the parka reportedly generates 30 per cent less carbon, based on footprint, compared to the in-line Expedition Parka.
Stay tuned for more initiatives and announcements as part of the Canada Goose Humanature plan in the near future.