Call It Spring’s quirky fall campaign will make you miss the lazy, hazy days of high school

Call It Spring Fall 2013

Call It Spring is aiming to make you feel nostalgic with its Fall 2013 campaign. The footwear and accessories brand is launching a series of videos that are focused on those simple high school days when you were anywhere and everywhere on campus. (Or, given the high school-age demo of the average Call It Spring customer, the collegiate craze theme is channeling actual IRL back -to-school fever.)

The videos—which have quirky Wes Anderson undertones—follow a group of friends experiencing idiosyncratic moments in various high school scenarios, be it talent show rehearsals, cheering on the home team or cutting class. Of course, all this happens while striving for collegiate cool status in Call It Spring’s latest offerings. No campus-inspired campaign would be complete without varsity jackets, bleachers, pom-poms, plaid and at least one Cambridge satchel bag, right?

Want more high school hijinks? All nine videos will be released on Call It Spring’s blog over the coming weeks.

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