What’s in your bag, Cake Beauty founder Heather Reier?

See what’s inside Heather Reier’s bag »

Heather Reier has always had a passion for all things beauty, so it’s no surprise that her Toronto-based brand has grown such a cult following. Since launching Cake Beauty at the age of 26, she’s stayed loyal to creating products that are all-natural, paraben-free and smell as sweet, sometimes even sweeter, than freshly baked treats. She also loves pink, something that has very apparently carried over to Cake Beauty’s fun product packaging as well as to her personal purse, which is full of girly trinkets.

Her large Badgley Mischka bag is the perfect size to hold all of her essentials and Cake Beauty goodies. We must remember to pick up the Milk Made Velveteen Hand Creme and Fuss-Free Volumizing Dry Shampoo Spray. If Reier is carrying it in her purse, we know they get the job done. In fact, that is one of the main goals of Cake Beauty–to produce products that actually solve a problem. Reier made this a goal after using numerous products on the market that just didn’t do what they claimed to. Over 10 years later, Cake Beauty has expanded to include hair products and the line contains over 20 signature products.