Blush Hour: We rethink pink with our Winter Issue photo shoot inspired by one of the season’s most unexpected trends

View the Blush Hour photo shoot »
See this trend within our Fall/Winter 2012 trends guide »

It’s time to rethink pink. No longer just a little girl hue, pastel pink has become one of Fall/Winter 2012’s most important and unexpected trends. Best done by Raf Simons with his farewell collection for Jil Sander, the shade has been popping up everywhere, from the red carpet to the front cover of our current issue starring Coco Rocha. In this photo shoot from our Winter Issue, we take pink for a ride on model Madelen de la Motte with mannish coats, sculpted leathers and more. Looks like fashion’s most innocent pastel shade has adopted a grown-up attitude.