Bad Bunny Has Always Been a Fashion Risk-Taker
We trace Bad Bunny’s style evolution, from his early experimental phase to his momentous Super Bowl performance.
After delivering one of the most-watched Super Bowl halftime show of all time, Bad Bunny is the name on everybody’s lips. The Puerto Rican musician delivered a sensational halftime show that spotlighted the importance of culture, community and shared joy. From a joyous celebration at his casita and guest appearances from Ricky Martin and Lady Gaga to a resounding message of love trumping hate, his performance delivered one uplifting surprise after another.
One of the biggest surprises of the night, however, was his outfit. With his stylists Storm Pablo and Marvin Douglas Linares, Bad Bunny has worked with major fashion houses; however, for Super Bowl LX, the artist wore a monochromatic ensemble designed by Spanish retailer Zara. He opened the show in a football jersey—emblazoned with his surname Ocasio—styled over a button-down and tie.
Mid-performance, he layered a broad-shouldered blazer over his outfit—a fitting choice as he danced with Lady Gaga and participated in wedding festivities. He wore one pair of shoes for his performance: the now-sold-out BadBo 1.0 sneakers designed in collaboration with Adidas.
A fashion week regular with Calvin Klein and Jacquemus campaigns under his belt, Bad Bunny could have easily chosen to wear a luxury designer for his historic performance. However, choosing to partner with a high-street retailer like Zara made perfect sense. Despite the stark contrast between his all-cream look and the parade of colourful dancers behind him, the pared-back outfit allowed Bad Bunny to blend into the scene. Perhaps more importantly, it made him feel accessible—less like an untouchable global star and more like someone who could be your friend, your neighbour or the guy from your hometown who made it big, but wouldn’t miss your wedding for the world.
His outfit choice oozed authenticity. After all, the show, despite its impressive production and celebrity cameos, wasn’t about opulence. It was about connection and relatability—and his sartorial choices drove home the message of his halftime show. As he told the stadium crowd, “I’m here today at Super Bowl LX because I never, ever stopped believing in myself. You should also believe in yourself. You’re worth more than you think. Trust me.”
To fully understand how Bad Bunny arrived at his current approach to fashion, we revisit the star’s fashion evolution below.
2017
Bad Bunny has never been afraid to take risks, whether of the musical or sartorial sort. In 2017, on the cusp of a collaboration with singer Karol G, Bad Bunny fully embraced experimentation. His choices ran the gamut from a roughed-up denim jacket with a leopard collar to printed short-sleeved shirts. This era could be likened to one big A/B test in pursuit of an aesthetic that would stick.
When an occasion called for formalwear, Bad Bunny would get creative. Case in point: his back-to-back appearances at the Latin Music Awards. In 2017, he arrived clad in a floral Gucci suit with embroidered lapels. To complete the look, he wore layered custom pendants, rose-tinted frames and stone-encrusted rings.
2018
The following year, he wore another Gucci suit—this time, in a gleaming purple brocade fabric.
2019
This marked the year Bad Bunny treaded fearlessly into maximalist territory. From a fully printed, multi-coloured Louis Vuitton outfit to a light-catching trench coat and press-on nails, there was no outfit too wild, no trend too outrageous.
Photo by VALERIE MACON / AFP via Getty Images
2022
By 2022, Bad Bunny’s style took a more elevated turn. Instead of mixed prints and disparate palettes, he began to lean into tonal dressing. Still not one to stray from colour, he continued to wear vivid ensembles during his concerts, like this head-to-toe pink look from his El Último Tour Del Mundo tour.
This year would also mark his first Met Gala. Embracing androgyny, he wore a floor-length skirt and jacket by Burberry. An unlikely complement to the outfit, he styled his hair in a mini bouffant finished with golden barettes.
2023
As Bad Bunny’s music evolved, so did his style. In 2023, he began to take inspiration from various genres and eras, experimenting with jersey club music with the release of “Where She Goes”. In turn, he would start toying with crisp suits, subverting the look with casual baseball caps.
For his second Met Gala appearance, he wore a white tweed suit by Jacquemus in tribute to the late Karl Lagerfeld. A long floral train trailed behind him as he walked the carpet to reveal a daring back cut-out.
Photography by Getty Images
2024
The following year, Bad Bunny would receive what was once deemed the ultimate seal of approval in the fashion industry: He became a Met Gala co-chair. Taking a darker approach to the “Garden of Time” dress code, Bad Bunny sported bespoke Maison Margiela haute couture by John Galliano. Crafted from midnight blue wool, the look featured a sharp smoking jacket and Tabi boots made to resemble goat hooves. The finishing touches? An XL beret and a bouquet of wool flowers, cut from the same cloth as his ensemble.
2025
From sitting front row at fashion week to striking campaign gold with Calvin Klein, Bad Bunny cemented his position in the fashion industry in 2025.
2026
Kicking off 2026 on a high note, Bad Bunny won Album of the Year for DeBÍ TiRAR MáS FOToS at the 2026 Grammy Awards. For the occasion, he and his stylists tapped Schiaparelli’s Daniel Roseberry for a custom black velvet suit, made all the more delicious by the lace-up detail that trailed down the back of the blazer.
Photo by Gilbert Flores/Billboard via Getty Images
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