What is Amazon Prime Day? The Ultimate Shopping Guide to the Best Deals Online

The year’s biggest sales (read: Black Friday, Cyber Monday and Boxing Day) may be months away, but that doesn’t mean there isn’t a worthwhile sale right around the corner. Guys, Amazon Prime Day is coming back.

Hold up, what’s Amazon Prime Day? For those who are unfamiliar with (one of) the most wonderful times of the year, the e-commerce giant hosts annual sales exclusively for its Prime members. In case you’re not a Prime member (who are you?), you really should join the party because there are a lot of perks. Not only do you get free two-day shipping and exclusive rights to access and watch Amazon Originals TV shows and movies, but you also get notified about amazing deals and, well, Amazon Prime Day.

So what can you expect from the third annual Amazon Prime Day? Aside from really good deals that can rival or be better than Black Fridays and Cyber Mondays, the e-commerce company will be upping the duration of its sale from 24 hours to 30 hours. And from what we hear, there are going to be hundreds of thousands of deals released. Just scroll down for a sneak peek.

Here’s what you need to know ahead of the big shopping day:

When is it?

The deal started yesterday, July 10, at 9 p.m. EST/6 p.m. PT and will end Wednesday, July 12, at 3 a.m. EST/12 a.m. PT.

30 hours to shop

After a stellar response last year, the e-commerce site upped the time limit from 24 hours to 30 hours because, let’s face it, a 24-hour shopping window just isn’t enough time. So, Prime members, set your alarm clocks for 9 p.m. ET/6 p.m. PT on Monday, July 10. Don’t saw we didn’t warn you.

It’s a global event

Prime Day has expanded to 13 countries this year, and Amazon is bringing new and existing members in Canada, the U.S., the U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Belgium and Austria the best deals of the year.

Explore deals you’re into

Shop smart and find deals faster by checking out 15 of the most shopped-for themes—from pet lovers to gardeners to techies to artists.


Deals can be browsed 24 hours in advance on the Amazon Shopping App. Track and shop deals while at home or on-the-go with deal alerts, so you’ll be instantly notified when the item you’ve got your eye on goes live.

Amazon.ca’s BIG TV deal

Prime Day will include amazing TV deals, with a variety of top-tier brands, and, once again, they will likely sell out. This year Amazon.ca will offer 30% off select VIZIO 24-, 32- and 48-inch TVs.

Amazon Shopping App sign-in offer

Customers can get ready for Prime Day by using the Amazon Shopping App. Prime members who sign in to the Amazon Shopping App for the first time on Thursday, July 6, will receive a $10 CDN off promo code toward a future purchase on Amazon.ca.

Subscribe and save

Joining the Prime club has its perks. Case in point: Prime members can save up to 40% on new Subscribe & Save subscriptions from categories such as beauty, grocery, baby and more.

Kindle promotion

Prime members who purchase any eBook from Amazon.ca on Prime Day receive a 40% promotional credit back toward their next print book or eBook purchase. In addition, today (July 7), shoppers will find a curated list of bestselling eBooks just for Prime members for $3 CDN or less. #score

Deals, deals and more deals

Below, see some of the deals you can expect to pop up today:

Up to 30% off select clothing, shoes and more
$25 back with $50 Luxury Beauty purchase using promo code: PRIMEDAY25
20% off select Burt’s Bees products
Up to 60% off select jeans for men and women
Up to 70% off select Samsonite luggage
Up to 30% off select diamond stud earrings
Up to 60% Off Merrell shoes for men and women
Up to 40% off watches from top brands
40% – 50% off Prime exclusive fashion
$40 off Kindle Paperwhite
Save 20% on Smith & Cult products
Save 30% on men’s grooming products from Dovo, Kent and Dapper Dan
Save 20% on v76 luxury men’s grooming products
Buy $30 and save 40% on L’Oréal Paris, Maybelline New York and Garnier
Buy a Philips Sonicare DiamondClean for only $150
Save 25% on select Oral-B replacement heads
Prime members only: Save up to 35% on products from Dove, Vaseline, Axe and more.

More Style