Forget your Saturday night: Alexander Wang for H&M was announced at Coachella
However cool you thought your Saturday night was, Alexander Wang probably has you beat. Again. The designer announced his upcoming collaboration with H&M last night, which in and of itself is a big deal. He’s the first-ever American designer to collaborate with the brand. He’s also just a liiiitle busy lately, but hey. Why not make top the major with more major—a throw down dance party at Coachella featuring surprise performances by Iggy Azealea, Major Lazer and Diplo. The designer also used the announcement to launch his Instagram account, which previously stayed update-less for two years. “We were really waiting for the right moment to do something with it and find the right project. We kept it going and it kind of accumulated followers without any posts and we thought, what a great idea for the first post to be this, so we did a really fun video,” the designer told WWD.
The Alexander Wang x H&M collection promises “a new take on the lifestyle product offering going beyond fashion.” (Translation: fur hammocks?) and will launch worldwide on November 6, 2014. The collection will no doubt be cool and likely feature retakes on Wang’s now classic sport-meets-sex It girl staples.
“I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” said the designer via press release.
My Saturday night was cool too. I got rained on looking for 2 Chainz songs after last call.