
Details have finally been released about the M.A.C-sponsored New York Fashion Week shows at Milk Studios. The shows aren’t being positioned as a parallel fashion week--the CFDA is supporting the initiative and the shows will be on the official NYFW calendar--though some speculate that there must be some annoyance on the part of IMG, who runs the Bryant Park tents.
The line-up includes some very heavy hitters amongst the young-and-cool-designers set:
Alexander Wang, Proenza Schouler, Peter Som, Joseph Altuzarra and Erin Featherston are among the 25 to 30 names that will put on runway shows or off-catwalk presentations at Milk. While a spot at the official tents can cost up to US$50,000, those designers showing at the M.A.C shows will get the space rent-free--a pretty significant financial incentive.