Alexander Wang and Proenza Schouler to present at the M.A.C shows

From left: Mazdack Rassi, Founder and Creative Director, Milk Studios; Gordon Espinet, Vice President, Global Makeup Artistry; John Demsey, Group President, The Estée Lauder Companies
From left: Mazdack Rassi, founder of Milk Studios; Gordon Espinet, VP Global Makeup Artistry for M.A.C; John Demsey, Group President, The Estée Lauder Companies

Details have finally been released about the M.A.C-sponsored New York Fashion Week shows at Milk Studios. The shows aren’t being positioned as a parallel fashion week–the CFDA is supporting the initiative and the shows will be on the official NYFW calendar–though some speculate that there must be some annoyance on the part of IMG, who runs the Bryant Park tents.

The line-up includes some very heavy hitters amongst the young-and-cool-designers set: Alexander Wang, Proenza Schouler, Peter Som, Joseph Altuzarra and Erin Featherston are among the 25 to 30 names that will put on runway shows or off-catwalk presentations at Milk. While a spot at the official tents can cost up to US$50,000, those designers showing at the M.A.C shows will get the space rent-free–a pretty significant financial incentive.