Aldo Fights AIDS collaborates with Waris Ahluwalia on series of friendship bracelets
In the world of business, profit is the bottom line (See Wolf of Wall Street if you don’t believe us), so it’s always refreshing when big brands use their immense resources and influence for the greater good. For almost 30 years, Aldo has been fundraising against AIDS and just released the latest product in the Aldo Fights AIDS campaign—stackable friendship bracelets. The new rope bracelets are in collaboration with cool-kid Waris Ahluwalia, the designer behind House of Waris.
In four chic hues and retailing for just $5 each, the friendship bracelet is an easy way to fight the good fight while looking fly. The rope bracelets feature a gold arrow charm that symbolizes truth, justice and a forward movement, as explained by Ahluwalia via press release. The bracelets will be available worldwide tomorrow (February 1, 2014) and all net proceeds will be donated to Partners in Health.
Launched in 2005, the Aldo Fights AIDS campaign has raised over $3.5 million in donations to date and has been fronted by the likes of Charlize Theron, John Mayer and Penelope Cruz. This time around the campaign stars models Camille Rowe, model-of-the-moment Lindsey Wixson and Canadian Simon Nessman, as well as Waris himself. Shot in black and white, the bracelets are contrasted in colour, the photos are playfully in line with the campaign slogan, #FriendsFight, a statement of solidarity in the name of AIDS victims. Now this is a fight we can get behind.