
Silver hair is on trend and looks sensational. FASHION and L’Oréal Paris showcase the latest at-home temporary and permanent silvery looks.

“Superior Preference always gives you the sophisticated and elegant hair colour you’re looking for,” says Brennen Demelo. “You will achieve a rich, long-lasting colour full of luminosity and shine for up to eight weeks.”
Product: L’Oréal Paris Superior Preference in “Stockholm 8S”
Commitment Level: Permanent
The Result: Luminous, fade-defying colour
Who it’s for: This is for someone who wants a sophisticated and timeless look. It is recommended for light blonds or for dark bases that have been pre-lightened using the Féria Absolute Platinum Lightening System.
“I’ve been modelling for a while, but I’ve never had silver hair,” says Brianna. “I really like my new colour. It’s trendy and elegant at the same time.”






Photography by Marie H Rainville. Styling by George Antonopoulos. Hair colour by Brennen Demelo. Creative direction by Brittany Eccles. Hair, Brennen Demelo for Lang Management. Hair assistants, Georgia Reynolds and Benjamin Doig. Makeup, Simone Otis for P1M.ca. Makeup assistant, Vanessa Garland for P1M.ca. Manicure, Leeanne Colley for P1M.ca. Fashion assistant, Lucia Perna for judyinc.com. Photography assistant, Dustin Parr. Models, Brianna Wood for Plutino Models, Madelaine for Want Management, Edith for Dulcedo Management.
Jacket, $2,850, Loewe at Nordstrom. Earrings, model’s own.
Pro tip: “Use the Care Suprême conditioner, included in the hair colour box, after every shampoo to protect your colour and lock in shine for silky hair.”

“I love working with Colorista; it’s a fun way to experiment with colour without the commitment,” says Demelo. “Follow the latest trend and change it up as often as you want.”
Products: L’Oréal Paris Colorista Spray in “Silver01” and Colorista Hair Makeup in “Grey700”
Commitment Level: Temporary one-day colour
The Result: Fun with no commitment
Who it’s for: This is for a playful colourer. Colorista Spray Grey is for blonds and brunettes, and Colorista Hair Makeup Silver is recommended for blonds.
“Not every woman wants to permanently dye her hair,” says Madelaine, who went temporarily silver with L’Oréal Paris Colorista Spray in “Silver01.” “This gives you a pop of colour, even if it’s just for a night out.”Photography by Marie H Rainville. Styling by George Antonopoulos. Hair colour by Brennen Demelo. Creative direction by Brittany Eccles. Hair, Brennen Demelo for Lang Management. Hair assistants, Georgia Reynolds and Benjamin Doig. Makeup, Simone Otis for P1M.ca. Makeup assistant, Vanessa Garland for P1M.ca. Manicure, Leeanne Colley for P1M.ca. Fashion assistant, Lucia Perna for judyinc.com. Photography assistant, Dustin Parr. Models, Brianna Wood for Plutino Models, Madelaine for Want Management, Edith for Dulcedo Management.
1/3Get silver hair at home
Jacket, $650, Jordache at Hudson’s Bay. Earrings, $110, Biko.
Pro tip: “Add a touch of silver to your look with Colorista Spray in ‘Silver01,’ like we did with Madelaine’s hair. It can be used on a dark or light base, for a broader application. If you are looking to add precise colour to the tips of your hair, try the new Colorista Hair Makeup in ‘Grey700’ [recommended for blond hair].”

“Inspired by runway looks, this silver colour is for trendsetters,” explains Demelo. “The icy-silver tone will give the perfect edge to your look.”
Product: L’Oréal Paris Féria in “Silver Grey S1”
Commitment Level: Permanent
The Result: Bold, prismatic, shimmering colour
Who it’s for: This fashion-forward colour is for light blonds or for dark bases that have been pre-lightened using the Féria Absolute Platinum Lightening System.
“My hair completes my style. I will totally stand out from the crowd!” says Edith. “I’d definitely recommend this to friends who want to try something new.”






Photography by Marie H Rainville. Styling by George Antonopoulos. Hair colour by Brennen Demelo. Creative direction by Brittany Eccles. Hair, Brennen Demelo for Lang Management. Hair assistants, Georgia Reynolds and Benjamin Doig. Makeup, Simone Otis for P1M.ca. Makeup assistant, Vanessa Garland for P1M.ca. Manicure, Leeanne Colley for P1M.ca. Fashion assistant, Lucia Perna for judyinc.com. Photography assistant, Dustin Parr. Models, Brianna Wood for Plutino Models, Madelaine for Want Management, Edith for Dulcedo Management.
Top, $45, Zara. Earrings, $135, Jenny Bird. Ring, $75, Biko.
Pro tip: “On a dark base, like Edith’s hair, pre-lighten the hair before applying Féria in ‘Silver Grey S1.’ You can use Féria Absolute Platinum to lift your hair up to seven levels.”
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